Cardi B Is Launching a Hair Care Line Three Years in the Making
By Alexus Mosley
Cardi B at the Met Gala held at the Metropolitan Museum of Art in New York City
Cardi B is officially stepping into the beauty world. The “Am I the Drama?” rapper announced the upcoming launch of her hair care brand, Grow-Good (also referred to as Grow Good Beauty), a project she says has been three years in the making. Cardi teased the line in a series of Instagram Stories, sharing that the brand has been one of her most-requested ventures and that she’s deeply passionate about it.
In a teaser video, Cardi reflects on her personal hair journey over the years, offering glimpses of her evolving looks and natural hair growth. “This is my baby,” she shared, noting that Grow-Good is designed to “do everything” for customers, including promoting hair growth, strength, and hydration across all hair types, with particular attention to Afro-Latina hair needs.
Cardi B showcasing her natural hair online.
The brand is inspired not only by Cardi’s own routines, but also by how she cares for her daughter Kulture’s hair. Over the years, she’s shared some of her DIY hair secrets with fans, all aimed at maintaining long, healthy hair, from onion water rinses to homemade oils and avocado-based hair masks.
While an official release date has yet to be announced, Grow-Good is expected to launch this spring, and fan excitement is already high. Judging by the response in Cardi’s comments, the beauty world is more than ready for her latest era.