Kering and L’Oréal Finalize €4 Billion Beauty Deal
By Alexus Mosley
Luxury and beauty just got even closer. Kering and L’Oréal have officially finalized a €4 billion euro dollar beauty deal following approval from competition authorities, marking one of the biggest moves in the industry in years. So what does this actually mean? L’Oréal will now take the lead on developing beauty for some of Kering’s most powerful fashion houses (think Gucci, Balenciaga, and Bottega Veneta).
But this doesn’t stop at makeup and fragrance. The two companies are also stepping into wellness and longevity through a joint venture, signaling a shift in how we define beauty today. Today, beauty is no longer just about what you wear, but also how you live. And in a world where luxury is becoming more holistic, this deal feels less like a partnership, and more like a preview of the future.