How to Get the 90s It Girl Look Everyone’s Obsessed With
By Alexus Mosley
The 90s didn’t try too hard, and that’s exactly why we can’t stop thinking about it. Before trends moved at lightning speed, outfits were curated for Instagram, and overthinking every accessory was the norm; there was the 90s It Girl. Effortless, slightly elusive, and somehow always perfectly put together without looking like she tried. Think Carolyn Bessette-Kennedy stepping out in head-to-toe neutrals or Kate Moss in a slip dress and barely-there makeup. Today, that energy is back, and everyone is obsessed. Here’s how to get the look without looking like you’re wearing a costume.
Start with a Neutral Foundation
The 90s It Girl didn’t rely on loud prints or overly styled outfits. Her wardrobe was built on clean, neutral pieces that always felt intentional. Her color palette consisted of black, ivory, beige, and chocolate brown. She leaned on simple tanks, turtle necks, and baby tees, throwing a structured blazer over them for a little flair. And one can’t forget the tailored trousers or mom jeans. The key? Everything fits perfectly.
Cindy Crawford. Ron Galella/Getty Images
The Slip Dress Is Non-Negotiable
If there’s one piece that defines the 90s, it’s the slip dress. Slinky, minimal, and just a little bit undone, it’s the ultimate “I woke up like this” piece. Effortlessly feminine, it can be paired with a blazer during the day or strappy heels for date night.
Sarah Jessica Parker, Robin Platze/Getty Images
Denim, But Make It Straightforward
Forget overly distressed or ultra-trendy cuts. The 90s girl kept it simple. When it came to denim, her staples were straight-leg jeans or high-rise fits in light wash, classic blue, or washed black. Dressing it up with a top coat or trench, or dressing it down with a tailored tank on warmer days.
No fuss, no gimmicks, just handy, dandy denim.
Halle Berry. Ron Galella/Getty Images
Accessories: Minimal, But Intentional
The 90s It Girl’s Number 1 rule is to keep it simple.
So when it comes to jewelry, there is no overstacking or excess. Tiny sunnies, a simple shoulder bag, and delicate dainty jewelry will do.
Less is more, and nothing is fighting for attention.
Jennifer Aniston. Mark Selige/US Weekly
The 90s It Girl look isn’t about copying outfits but simplifying your wardrobe and mastering restraint, choosing simplicity over excess. In a world that’s constantly trying too hard, the 90s girl reminds us that the most powerful thing you can be is effortless.