9 K-Style Influencers Redefining Seoul Street Style

By Alexus Mosley

Photo Credit: IG @ireneisgood

Korean street style has become a global language of fashion. It’s effortless, experimental, and always a step ahead of the trend cycle. Fueling Seoul’s style evolution is a new class of influencers who mix high fashion with everyday ease and set trends faster than the algorithm can catch up. From Hongdae to Gangnam, these style leaders have transformed the city’s sidewalks into a living runway, shaping the aesthetic blueprint for a new generation.


Below, we highlight 10 K-style influencers redefining Seoul street style and influencing how the world gets dressed.


Irene Kim (@ireneisgood)

Though based in New York City, the style chameleon’s bold textures and fearless color play are prominent in Seoul street style.

Park Soda (@sora_pppp)

Effortlessly blending downtown cool with polished femininity. Park Soda is the go-to for chic, wear-anywhere outfits that still feel rooted in Seoul’s vibrant streetwear scene.

Nara Kim (@naras._)

Known for vivid styling and fearless combinations, Nara injects bold colors, playful silhouettes, and an unapologetic experimental spirit into every look.

Kim Nayoung (@nayoungkeem)

A street-style storyteller whose curated fits reflect a balance of edgy tailoring and laid-back attitude, perfect for navigating Seoul’s fast-changing fashion currents.

Elfin Prairie (@elfin_prairie)

Mysterious, low-key, and effortlessly cool, Elfin Prairie brings a moody, artsy undercurrent to K-style, proving that subtlety can be just as powerful as glam.

Kim Sunyoung (@feve__r)

Embracing modern femininity with bold silhouettes and refined minimalism.

Kim Sunyoung’s aesthetic is for the woman who wants to stand out without shouting.

Hong Eunchae (@hhh.e_c.v)

A rising style voice with an eye for understated edge, she turns minimal pieces into mood-setting looks that speak to the crisp, modern side of K-fashion.

Dasom Lee (@dsommod)

A street-style storyteller whose looks combine city grit with polished intent, Dasom Lee brings a confident, versatile energy to urban Korean fashion.

Eunseo Park (@__fosa)

Emerging from Seoul’s new-wave fashion crowd, Eunseo offers fresh takes on street-meets-chic, capturing the youthful, experimental pulse of K-style’s next generation.

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