Sydney Sweeney Enters Her Lingerie Era With SYRN

By Alexus Mosley

Photo Credit/Frances O’Sullivan for SYRN

Sydney Sweeney is officially stepping into her lingerie era. Just one day after being spotted at the Hollywood sign carrying bras, an image that instantly sent the internet into detective mode, the actor has confirmed what many suspected. Introducing SYRN (pronounced “sye-rin”), an intimates line designed with real bodies, real moods, and real price points in mind. And yes, the line drops today.

In an exclusive statement to Cosmopolitan, Sweeney opened up about the deeply personal inspiration behind the brand. “I was in the sixth grade with DDs. I hated the bra I had to wear,” she shared. “When I bought my first cute bra that actually fit, I wore it to pieces.” That early frustration became the foundation for SYRN, where fit isn’t an afterthought; it’s the point.

Jess Wasson for SYRN

Photo Credit/Ellen von Unwerth for SYRN

SYRN launches with an impressively inclusive size range, offering 44 sizes from 30B to 42DDD, and keeps accessibility front and center with most pieces priced under $100. The brand is structured around four distinct style personas: Comfy, Playful, Romantic, and Seductress, allowing wearers to shop based on mood rather than a single aesthetic identity.

The internet buzz was right. Sydney Sweeney’s next chapter starts today, and it’s laced, lined, and very intentional.

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