North West Produces Lil Novi & Mag!c’s “JustSwagUp” in Next-Gen Hip-Hop Moment

By Alexus Mosley

Looks like the next generation is already clocking studio time.

North West is officially stepping behind the boards, earning a production credit on “JustSwagUp,” a new track by Lil Novi, the son of Lil Wayne, and rising artist Mag!c.

Yes, that North West. The 12-year-old daughter of Kanye West and Kim Kardashian isn’t hopping on the mic this time, but instead, she’s helping shape the sound. The collaboration has quickly made waves online, not just because of the song, but because of what it represents. And that’s these cool kids following in the footsteps of their legendary fathers.

Of course, reactions have ranged from excitement to side-eye, with conversations bubbling up around access, opportunity, and growing up in the spotlight. But many fans are simply enjoying the moment for what it is, which is a glimpse at how music culture continues to evolve, with creativity starting younger and legacy carrying new forms.

Whether JustSwagUp becomes a breakout hit or a fun pop-culture footnote, one thing’s clear… the kids aren’t just watching from the sidelines anymore. They’re already in the studio. And yes… we’re paying attention.

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