Phillip Lim Is Starting Over: Everything to Know About His New Fashion Brand, PlayLoveWin
By Alexus Mosley
Phillip Lim walking down the runway at 3.1 Phillip Lim Spring/Summer 2024 Ready-to-Wear
Photo Credit: Getty Images
Fashion loves a reinvention story. After all, the industry has long been built on the idea that every new season is an opportunity to begin again. Few people understand that better than Phillip Lim, who is officially embarking on a new chapter with the launch of PlayLoveWin, his first independent fashion label since departing the brand that made him a household name.
Nearly two years after stepping away from 3.1 Phillip Lim, the American designer is returning with a new creative vision. And it’s one that trades familiar branding for a philosophy rooted in optimism. Announced Tuesday, PlayLoveWin will debut its first ready-to-wear collection for the Spring/Summer 2027 season, with an exclusive preview expected in late August before the full launch in September.
For Lim, however, this is more of a personal reset than simply another fashion label. In a video shared to Instagram, the designer reflected on the uncertainty that followed his departure from 3.1 Phillip Lim and the question everyone seemed to ask. “What’s next for you, Phillip?”
Rather than answering with a business plan, he found himself thinking about something more meaningful. The three words that became his guiding principle were play, love, and win. So, instead of naming the company after himself once again, Lim chose to build his newest venture around the values he hopes will define both his work and his life moving forward. The result is a brand that feels less like a continuation of his past and more like an entirely new beginning.
While 3.1 Phillip Lim continues without its namesake designer, PlayLoveWin marks Lim’s opportunity to write a new story on his own terms.
Although few details about the debut collection have been revealed, the announcement alone has generated excitement across the fashion industry. Lim has built a reputation for designing clothing that balances modern tailoring with effortless wearability, making him one of the defining voices in contemporary American fashion over the past two decades. Many will be watching closely to see how that aesthetic evolves under a new name.
Rather than leaning on nostalgia or revisiting old successes, Phillip Lim is embracing the unknown, a reminder that even after twenty years at the top of the industry, creativity still begins with curiosity.
And if the name is any indication, this next chapter is about playing boldly, loving the process, and trusting that the wins will follow.