The NFL Took Over Paris Fashion Week and We're Not Mad About It

By Alexus Mosley

Photo: IG @treyshotyou

There was a time when you wouldn’t have been able to convince many NFL fans that their favorite players would be a prominent force during Men’s Paris Fashion Week. But not only are they serving on the front row, they’re killing the runways as well. From street style domination to luxury brand deals, the league’s players are making their fashion era official. And while some may still argue that football and fashion are cultural opposites, the intersection in Paris proved otherwise. This wasn’t a cameo. It was a takeover.

The seats that were once strictly for rappers, editors, and movie stars saw a new wave of attendees. Names like Ja’Marr and Alvin Kamara made an appearance at KidSuper Menswear SS26. Stefon Diggs was seen coming and going between the shows of Rick Owens and Jacquemus, and Jerry Jeudy was captured with the Browns group fully immersed in the fashionable festivities. With bold arrivals, custom tailoring, crisp suiting, and confident styling, the vibes were very GQ meets Arena Homme+.

Let’s be clear, NFL players attending Paris Fashion Week isn’t random. It’s brand building and very intentional. Athletes are now media properties in their own right, with global influence, crossover appeal, and personal style that brands want to align with. And honestly? It makes sense. The NFL tunnel walk has become its own runway. The world’s biggest athletes already have stylists, partnerships, and audiences. The Tuileries just gave them the editorial stamp of approval. And we’re not mad about it.

Here are out top 3 moments:

Stefon Diggs

New England Patriots Wide Receiver walking for Willy Chavarria Spring/Summer 2026 Runway Show

Image: Getty Images

ja’marr chase

Cincinnati Bengals Wide Receiver Ja’Marr Chase attends KidSuper Spring/Summer 2026 Runway Show.

Alvin Kamara

New Orleans Saints Running back Alvin Kamara attending the 3.Paradis Spring/Summer 2026 Runway show

Image: IG @ainooa.vrg

What was your favorite NFL X PFW week moment? Let’s discuss!